FRANCHISE OPPORTUNITIES with EQUUS PROPERTY – case study
In the late 1990’s before the advent of the likes of Rightmove, Prime Location and Zoopla appeared on the scene, Equus Property was launched by PR and Marketing Consultant Karen Hall and IT Consultant Alisdair Brown who decided to break with tradition and not open a high street office. Instead they opted to invest in the power of the internet to promote Equus’ unique portfolio of equestrian and country properties backed by extensive press advertising in national and regional specialist publications.
Over the years the company has gone from strength to strength with Equus now recognised as being the market leader for specialist properties with land in the South East counties. The brave move many years ago to ‘break the mould’ has put Equus at the forefront of the country and equestrian property sector.
Equus operates on a franchise basis with most franchisees working from their own home or at an out of town office. The on-going success of Equus stems from the genuine desire for everyone involved to offer a quality, bespoke service that is second to none. All partners are personally associated with horses and the countryside in one way or another, offering a depth of knowledge which only comes from experience, combined with a specific understanding of the country and equestrian property market. This ethos has formed the building blocks of the brand which has led to the company’s continued success with a large proportion of the day to day business being self-generated through customer recommendations and repeat business.
In 2007 Celia Ransley from Sandwich, Kent took the plunge and acquired an Equus Property franchise for East Kent and became an associate partner. Well known in the local equestrian community for her work with the pony club and involvement in equestrian events, Celia decided that she could combine her equestrian knowledge and expertise with her 22 years’ of experience working in corporate sales. She said: "I was thrilled to be able to have a business of my own whereby I could use my marketing and sales skills and my experience with horses coupled with my love of property to generate my own portfolio of properties for sale through the Equus brand. It has been a wonderful ten years and I am delighted with the growth of the business in recent times. My clients really seem to appreciate the personal service I provide overseeing all aspects of the purchase or sale from start to finish. Many of them are repeat clients or are personally recommended from existing vendors”.
If you would like to become part of Equus’ growing success story you will need some estate agency background, an interest, past or present, in the equestrian world and a strong desire to succeed; make no mistake this is not a part time job!
Karen Hall, Equus Property, Pantiles Chambers, 85 High Street, Tunbridge Wells, Kent TN1 1XP
Photograph: Equus Associate Partner Celia Ransley (third from left) and Equus co-founders Alisdair Brown (first left) and Karen Hall (second left), celebrate her 10th year of successfully selling equestrian and country properties in the East Kent region for which Celia holds the Equus Property Franchise.